Where we are!

Discover the latest in fashion at Allure, your go-to destination for premium women’s clothing in the heart of Sarajevo.

Premium Women's Clothing Brand ALLURE Designed ...

Allure is a premium women’s clothing brand and manufacturer based in Sarajevo, dedicated to creating high-quality, sophisticated garments that combine timeless elegance with contemporary design. As a manufacturer, we take...

Premium Women's Clothing Brand ALLURE Designed ...

Allure is a premium women’s clothing brand and manufacturer based in Sarajevo, dedicated to creating high-quality, sophisticated garments that combine timeless elegance with contemporary design. As a manufacturer, we take...

The perfect mix of comfort and style.

Allure is a fashion-forward brand located in the heart of Sarajevo, just steps away from the iconic Despić Kuća. Our store brings a blend of contemporary style and timeless elegance, offering curated collections for those who appreciate quality and design. Situated in one of Sarajevo’s most historic areas, Allure is the perfect place to discover the latest trends while immersing yourself in the city’s unique charm and culture. Visit us and elevate your wardrobe with the finest fashion selections.

How it all started

At Allure, our journey began with a single goal: to provide high - quality, durable uniforms that meet the needs of businesses and professionals. For years, we’ve built a reputation for precision, reliability, and craftmanship in the uniform industry. But as we grew, so did our vision.

What started as a focus on uniforms has evolved into a dynamic clothing brand that combines the same commitment to quality with a passion for fashion. Today, Allure offers a diverse collection of stylish, versatile apparel designed to make every wearer feel confident and comfortable, whether for work or play. 

Our transition from uniforms to fashion was inspired by our deep understanding of fabrics, fit, and functionality. We’re proud to use the same dedication to craftsmanship in every piece, ensuring our collections are not only stylish but also practical, sustainable, and built to last.

As a brand that started with a focus on workwear, we continue to prioritize quality, versatility, and attention to detail in all our designs. Whether you’re dressing for the office, a night out, or your everyday routine, Allure is here to provide clothing that meets the highest standards of comfort and style.

We believe fashion is a reflection of individuality, confidence and timeless style. Founded with a passion for quality craftmanship and a commitment to sustainability, we aim to create pieces that elevate your everyday wardrobe. Our collections blend modern trend with classic designs, ensuring every item is both versatile and enduring. 

Our brand’s debut at Fashion Week marks a milestone in our journey, a moment of excitement, pride, and growth. It was a significant step forward, bringing our vision and designs to one of the most prestigious platforms in the fashion world. The first Fashion Week show was a culmination of hard work, creativity, and passion — a celebration of what our brand stands for: elegance, innovation, and empowerment.

The success of our first Fashion Week was not just about the designs, but about the journey that brought us there. It was a testament to our commitment to quality, craftsmanship, and the empowerment of women. Our debut show marked the beginning of a new chapter, one filled with endless possibilities as we continue to evolve, and inspire the world of fashion. This moment will forever remain a defining point in the story of our brand, setting the stage for future collections and even greater achievements in the years to come.

  • 43. Nivea BH Fashion Week Sarajevo

    The runway was alive with energy as we presented a series of carefully curated looks, featuring intricate designs, luxurious fabrics, and cutting-edge silhouettes. Each piece tells a story, embracing both the art of tailoring and the spirit of modern fashion. Being part of Fashion Week is a pivotal moment for our brand, The event serves as a celebration of our brand's commitment to luxury, quality, and empowerment, as we continue to push the boundaries of fashion and inspire women everywhere.

    43. Nivea BH Fashion Week Sarajevo 

  • 45. Leda BH Fashion Week Sarajevo

    This collection is a testament to the hard work, passion, and vision that drive us to redefine style for today’s trendsetters. Our brand's collection is a sophisticated blend of contemporary elegance and timeless style, designed to empower and inspire the modern woman. Each piece is meticulously crafted with attention to detail, offering a perfect balance of luxury, comfort, and versatility. At the heart of our collection is a commitment to quality and craftsmanship. We use only the finest fabrics and materials, ensuring every garment is not just a piece of clothing but an experience.

    45. Leda BH Fashion Week Sarajevo 

  • Competition for Miss B&H

    The Miss BH competition featuring models wearing our brand is a glamorous showcase of beauty, elegance, and empowerment. As part of this prestigious event, our brand takes center stage by dressing the contestants in our latest collection, offering a perfect blend of fashion and sophistication that enhances the natural grace and confidence of each model.

Each garment is thoughtfully crafted using premium materials, designed to fit seamlessly into the lives of those who wear them. Join us as we continue to blend heritage with innovation, offering clothing for every moment and thank you for choosing to be a part of our journey.